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Quick and free method to easily monitor your personal brand
Posted on August 17, 2017 at 12:50 PM |
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Building your personal brand requires tenacity and dedication. If you’ve been focused on developing
your personal brand you also know it takes time and money. It takes time to
engage your audience and it takes even more time to create content that will
get noticed. The last thing you feel like doing is working overtime trying to
monitor your results. Fortunately there is a quick, easy, and free method that
you can use to gauge your efforts. This is where “Twitter Lists” can
help. Get in your Wayback Machine because Twitter released this feature in November 2009! In short, Twitter Lists allow you to organize
the profiles you’re following into groups. As you can see above I’ve
created (Subscribed to) 15 lists. The
filtering aspect of this feature is helpful if you are trying to zero in on
something specific, such as Twitter users based on location, employer, or any
other relevant categories. Creating a Twitter List is a simple process. The
first thing you’ll be asked is to provide a name for your
list. That’s where this feature becomes useful as a reputation
management tool. If you’ve been listed you’ve caught someone’s
attention. Something in your bio or the content of your tweets has
made an impression. In the future, the person who listed you will be
able to find you quickly because they filed your profile under a group they
intend to monitor. In other words, your reputation or influence has
been noted. You can review the lists you’ve been placed on by
clicking “Member of.” Next you’ll
want to take a good look at how they’ve named and/or described the list. A few
examples of lists I’m a member of: Overall the Lists feature is a
quick and free way to monitor your influence and reputation. If you use
TweetDeck ( https://tweetdeck.twitter.com … also a free tool) you can also see how many
times you’ve been listed (4,883 times). In that way you can also get a feeling
for how fast your reputation is growing. Let me end with one more
suggestion. When someone lists me in a category that fits with my personal
branding strategy I make the effort to thank them for their consideration. In most cases they will hit the
Like button or reply “You’re welcome.” It’s a small gesture that pays big
dividends. After all, they’ve just added value to your brand. |
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