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How to Establish Business Rapport in 140 Characters or Less
Posted on April 16, 2015 at 10:42 AM |
In
2002 Nicholas Boothman penned a book titled “How
to Connect in Business in 90 Seconds or Less.” Pinterest wasn’t around in 2002, so yes, I
mean he is the author. It was a spin-off
from a book he released in 2000 titled “How to
Make People Like You in 90 Seconds or Less.” In his books Boothman states that research
has shown that we have approximately 90 seconds to make a favorable impression
when we first meet someone. “If meeting is
the physical coming together of two or more people, then communicating is what
we do from the moment we are fully aware of another’s presence. And between these two events - meeting and
communicating - lies the 90-second land of rapport that links them together.” How
quickly can you build rapport with others?
Without rapport, you will not get what you want, but when you have it a
lot of opportunities appear. Obviously Boothman’s
works are focused on face-to-face situations because they were written before social
media came on the scene. But I believe
many of the suggestions he offered can be applied to the social media world. 1. Rule Number One: When you meet someone, look
them in the eye and smile. Online this
means make sure your profile picture is business class. When you follow someone, or are following back
a new connection the first thing they are looking at is your picture. I don’t want to see a picture of your company
logo pasted into the spot where your face belongs. Also, you might be a fun loving adventurist
mountain climber in great shape. But
your end goal is to try and schedule a business meeting with me. So, is that really the picture you want to
use to create my initial impression?
Remember, I’m making a decision in just a couple of seconds on whether
or not to take you seriously and at this point of our relationship I don’t care
about your personal life. I care about
people who can add value to my day. 2. Rule Number Two:
When you want them to feel like they already know you, be a chameleon. What does a chameleon do? They instinctively know how to fit in. Online this means you need to fit into your
target markets world and not force them to feel like they need to follow your
world. Here is a suggestion on how to quickly
connect with your audience and improve your social graces: Before: “I hope you
enjoy my tweets.” After: “I’m looking
forward to reading your tweets.” See
the difference? A chameleon makes it
about their environment and synchronizes appropriately. When you adapt to their world they will feel
more comfortable and be more inclined to like you. 3. Rule Number
Three: Capture the imagination, and you capture the heart. Online this means your content needs to
build trust and fire the imagination.
What does your content look like?
Do your blog posts tell a story?
Or are they guaranteed to
induce sleepiness? Is your
Twitter stream engaging, or nothing but “Thank You for Following” messages post
after post? Coercion
is about getting people to do what you want them to; persuasion is about
getting them to want to do what you want them to do. Persuasion takes more time. It requires understanding your target markets
needs and desires. You need to develop
trust by building rapport and credibility, and minimizing their risk. If you’re not getting what you want from your
online networking behavior it’s time to change your strategy. |
Categories: CMO, Social Media, Social Networking
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Sowenessy
6:52 PM on November 29, 2020
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