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We wish you the best of luck in your search!
Posted on September 30, 2016 at 10:09 AM |
Your
company needs a marketing leader so your HR team is engaged to round up the
best possible candidates. This person
will provide leadership for your entire marketing group, craft your strategic
marketing plan, and report directly to your CEO as part of the executive
management team. Your notice in LinkedIn
draws many qualified candidates; in fact, you suspect there are some who
currently earn more than your budgeted reference range. You can only hire one of them though and you
have a small staff, so you tell yourself that you don’t have time for niceties. That means the majority of the applicants
will receive your boiler-plated HR rejection letter.
From: [email protected] Dear
Candidate,
After
careful consideration, the team has decided not to proceed with your
candidacy for the Chief Marketing Officer position at XYZ Company. While this
position was not a match, XYZ Company is growing and we continue to add new
positions, so please keep an eye on our career site. Thanks
again for your interest in XYZ Company. We wish you the best of luck in your
search! Regards,
The Team at XYZ Company Let’s take a minute to explore this story.
If you have any empathy at all you know that you’d be disappointed
to receive a note like the example shown no matter what position you were
applying for. And from my added comments
it’s obvious I believe that template letters are nonsensical, and in fact could
be disastrous when applied to the executive level no matter the functional area
(Legal, Finance, IT, Sales, HR, etc.).
To make matters worse, a few of the more socially savvy applicants took
proactive steps to attempt networking with some of your senior team members. Alas, your senior team is socially inept and they
completely ignored the engagement. Adding a new member to your executive management team is high
risk. Not just as it relates to the
hiring of the “right” individual, but to your entire corporate brand over the
course of your search. How you and your
management team treat the executive candidates and react to their social
invitations could have a lasting impact on your brand that may or may not be
helpful. Just remember, many of the applicants you reject and/or ignore could
end up as key executives with your suppliers, channel partners or current
customers. And what will they be
thinking about your corporate brand then? |
Categories: Human Resources, Public Relations
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