8 Ways to Create Emotional Bonds with Your Customers

Posted on November 3, 2016 at 2:25 PM
People simply are not subject to the rigorous laws of logic or measurable with the precision that data-driven marketers would like.  In fact, most purchase decisions are made emotionally, and then justified, rather than the other way around.  That means it’s critical for organizations to create customer relationships through emotional bonds.  Here are eight ways your organization can help create emotional bonds that build deep customer relationships:
1. Brand:  You need to start with a strong brand identity that your customers can identify with.  Your brand must not only communicate a message, but also inform, motivate and deliver as promised.  The better your brand is at keeping its promises, the better your brand is at being trusted.
2. Learning Relationships:  Organizations that implement learning relationships are better able to understand and anticipate a customer’s unique needs.  Learning organizations understand that great customer experiences start with listening to the customer to learn instead of talking to the customer to sell.  Customers in a learning relationship experience a heightened sense of vendor awareness and are more likely to be loyal because their vendor understands their needs.
3. Use technology to connect in positive and collaborative ways:  Customer connections that engender loyalty deliver a seamless experience across channels and touch points while demonstrating integrity and interest.
4. Empower:  Ensure high quality customer interactions that demonstrate a caring attitude by empowering your employees to resolve problems.  If you want your people to act like it’s their business, make it their business.  Empowerment leads to never losing a customer over a stupid rule.
5. Great Service:  Almost every customer has a service support need at some point.  Use support incidents as an opportunity to solidify relationships.  Providing excellent service and quick resolution can build customer trust.
6. One view of the company:  Despite the desires of corporate managers, the customer ultimately controls the relationship.  If the customer is in control, don’t they need a 360 degree view of the company?  Great customer experiences start when you make it easy for the customer to do business across your entire organization.
7. Layers:  Customers have layers, and relationship layers are built on trust and dialog over time.  Customer loyalty requires the care and commitment to take the time, invest the money, and have the patience to grow the relationship.
8. Dynamic real-time processes:  Building relationships takes time; however, instant gratification has been a feature of our everyday lives for a long time.  Give your customers their rewards now, and keep your promises on time.


Categories: Customer Experience, Leadership

Post a Comment


Oops, you forgot something.


The words you entered did not match the given text. Please try again.


Reply ethence
2:17 PM on July 26, 2022 
compro viagra en barcelona Cialis
Reply Helislift
6:55 PM on August 14, 2022 
compro viagra espana stromectol without prescription vardenafil generic levitra
Reply Icergygog
2:53 AM on October 24, 2022 
tab ivermectin 3mg The plane wasidentified as an Airbus A300
Reply Madekneen
9:05 PM on November 4, 2022 
Green arrows denote advanced osteoblastic gene expression in the perichondrium tamoxifen withdrawal symptoms 9 Endometrial hyperplasia cancer, 3 6 1909 0
Reply Scalfnoff
11:35 PM on November 9, 2022 
buying priligy online Wiley; 2018; 24 414 420 10
Reply dueboug
2:24 PM on November 16, 2022 
Rej were selected based on biopsy proven acute cellular rejection can you crush lasix Physicians need to emphasise the use of barrier contraceptives to patients undergoing endocrine therapy
Reply Normula
9:32 AM on November 20, 2022 
97 in 117 clinical hyperthyroidism patients stromectol over the counter uk
Reply Bialloala
1:40 PM on November 20, 2022 
when to take clomid Thus, TRAF6 deficiency in macrophages resulted in decreased IL 10 expression in atherosclerotic plaques in vivo and in cultured macrophages
Reply Arrerry
7:28 PM on November 21, 2022 
Wnt signaling requires sequestration of glycogen synthase kinase 3 inside multivesicular endosomes buy doxycycline acne
Reply heerync
1:02 AM on December 7, 2022 
viagra for men Hope you find a solution jan
Reply opponfunc
6:50 PM on December 9, 2022 
Our results revealed a practice gap in monitoring for bone health among premenopausal survivors initiated on tamoxifen, highlighting a need to improve recognition of this susceptible group better business bureau online pharmacy priligy 2021 Jan 18; 10 1 65
Reply ephelry
6:12 PM on December 12, 2022 
2009 Jul 15; 69 14 5793 800 hydroxychloroquine and azithromycin As determined by V max K M, UGT1A10 exhibited the highest overall O glucuronidating activity against cis 4 OH TAM, 10 fold higher than the next most active UGTs 1A1 and 2B7, but with UGT1A7 exhibiting the lowest K M
Reply jatmend
7:31 AM on December 18, 2022 
online pharmacy finax I wish I was out in the waves
Reply ruissap
7:14 PM on December 18, 2022 
stromectol online buy Minor 1 indapamide decreases effects of insulin lispro by pharmacodynamic antagonism
Reply Inwadbade
1:55 AM on January 24, 2023 
This time, no purple flames erupted from the Fire Heart Palace zithromax uses Beck and colleagues perfected this technique in animals and eventually performed it on nearly 200 patients suffering from severe ischemic heart disease
Reply tevotatow
3:32 AM on January 24, 2023 
1 0 0 Did AR improve after stopping drug administration or after administering a specific antagonist azithromycin cost 500mg china
Reply advocorgo
6:45 PM on January 24, 2023 
The impact of CYP2D6 predicted phenotype on tamoxifen treatment outcome in patients with metastatic breast cancer is viagra a vasodilator Olefins from aldehydes, ketones, and dioxolans by means of polymer supported phosphonates, J
Reply Steaceway
5:46 PM on January 25, 2023 
I m 7 or 8dpo and my Luteal phase is usually about 14 days so I m hoping this sounds kinda normal if it s implantation order lasix online no prescription The time it takes for the ovaries to recover can vary from woman to woman
Reply arrariery
6:24 AM on January 27, 2023 
buy priligy tablets Abnormalities of magnesium metabolism have been reported in people with Raynaud s disease