Ha-ha, made you look!  When my kids were little they would sometimes taunt me with that phrase.  It was intended as a playful insult because they tricked me into looking at something that didn’t really exist.  With my marketing teams, that phrase is not said in jest.  Its code for marketing content and messaging that forms a favorable impression; it catches our target audiences’ attention and piques their interest.  Marketers want attention.  They want their audience to engage with their social profiles.  In order to boost my social media presence and fine-tune my engagement I focus on three key areas:

As you can see, many of the profiles I engaged not only followed me back, but they also “Listed” me.  There are worse things in life than to be listed under “Inbound Stars” or “Inbound16 Rockstars!”  This feedback had the added benefit of letting me know that my profile and content made a favorable impression.

Yes, this is marketing automation gone awry.  This type of twitter stream is not engaging and does not provide relevant content.  It’s pure noise.

 

This tweet not only calls out a few of those recognized but also has a customized video  (also below) that makes the effort even more attention grabbing.

Did the individuals recognized appreciate the video content and the mention?  As they say, “a picture is worth a thousand words.”