Blog

« Back to Blog « Older Entry | Newer Entry »

Your prime prospect is not showing interest – now what?

Posted on February 14, 2017 at 9:11 AM





My prime prospect is showing me their child pose.  That’s code speak for “I’m not paying attention now, so don’t bother me.”  The silence is deafening.  What are my options?

1. Get busy with some loud broadcasting activity? You know, blast them with all the channels including the phone, email, texting and social media.  Sure, I can wake them up and force them to engage with me!



















2. Hoover over them and watch to see if their current position shifts in the slightest.  At that point I could quickly swoop in and hijack their attention before they nod off again.



















3. Monitor and listen; wait for them to wake and regain their focus.  Use the downtime to reevaluate the environment and determine what type of content would be more relevant.




















That last option is really hard for a sales and marketing person like me to consider.  It’s hard to wait, listen and reflect when you are action-oriented.  And what’s with the short attention span?  Prospects seem to enter the child pose so quickly!  Of course the idea of creating more content to build interest and keep the prospect engaged always feels childish and is exhausting.

















So, under the banner of satisfying unmet needs, education and thought-leadership let the “do not call,” “unsubscribe” and “unfollow” risks be dammed.  After all, I need to pitch my solution by getting the word out because I have a sales funnel to fill.  And so the unsolicited pitches start to crank up the noise.













Except I’m not the only one pitching out there.  Everyone seems to think they are unique, but all the approaches follow the same old templates.

























What is your Unique Selling Proposition?
Contact Alan See CMO Temps, LLC at [email protected]

When Ted Turner was asked for the secret to success, he said; “Early to bed, early to rise, work like hell and advertise.”  That’s not something that marketing people can bet their careers on anymore.  We live in a relationship-based economy.  Your prospect is looking for transparency, trust, relevance and engagement.  It’s time to step-back and listen.

Categories: Content Marketing, Customer Experience, Leadership

Post a Comment

Oops!

Oops, you forgot something.

Oops!

The words you entered did not match the given text. Please try again.

94 Comments

Reply Frissesat
11:43 AM on April 15, 2022 
Dutasteride How To Buy Tbgmgv https://bestadalafil.com/ - Cialis Cialis Iltqfi https://bestadalafil.com/ - buy cialis online using paypal Ipsxiq Family children job all go to the background.
Reply Lursopy
1:31 AM on May 31, 2022 
https://newfasttadalafil.com/ - buy cialis online india food effect on cialis Rhdcrm generic cialis 5mg Qdjhch It is often used to clarify findings from earlier xrays or CT scans. Zlhkrb https://newfasttadalafil.com/ - cheap cialis
Reply DouglasTab
4:51 AM on June 25, 2022 
??????? ????????? ??? ??????
http://elektroshtabeler-kupit.ru
Reply Williamfaush
8:43 AM on July 1, 2022 
Reply Anthonyupdah
2:37 PM on July 11, 2022 
????????? ????????? ??? ??????
https://nozhnichnyye-podyemniki-dlya-sklada.ru
Reply JesseMeams
9:41 PM on July 27, 2022 
Reply ethence
8:48 PM on July 28, 2022 
cialis buy Cialis Generika Aus Indien
Reply Thomasalota
7:42 PM on July 30, 2022 
??????? ????? ? ????????? ??????????
https://www.samokhodnyye-elektricheskiye-telezhki.ru/
Reply MichaelBoign
9:11 AM on August 2, 2022 
Reply Danielcon
6:03 AM on August 8, 2022 
Reply Dennisves
10:57 PM on August 9, 2022 
Reply Richardtig
1:36 PM on August 11, 2022 
Reply BrentCak
2:38 PM on August 16, 2022 
Reply Helislift
5:32 PM on August 17, 2022 
stromectol price Wo Viagra Bestellen Forum
Reply Jamesspoms
5:03 PM on September 13, 2022 
buy tadalafil from india order prednisone how to get modafinil in usa best tadalafil tablets in india misoprostol 100 mcg where to buy
Reply WilliamPaita
10:06 PM on September 13, 2022 
buy generic cialis online from india lexapro online pharmacy phenergan with codeine cough syrup how to buy misoprostol how much is synthroid phenergan 25mg tablets cheapest price for celexa how to buy cialis without prescription
Reply SueBoozy
6:34 PM on September 14, 2022 
discount viagra
Reply JasonBoozy
7:05 AM on September 15, 2022 
metformin 1250 mg
Reply Timothywer
7:59 AM on September 15, 2022 
vardenafil 20mg india
Reply MarvinWaisk
2:36 PM on September 15, 2022 
biaxin generic cost

Categories

/
Lightbox image